Werkstudent als Social Media Manager (m/w/d) (bis 20 Std./Woche)

Heidelberger Schloss Restaurant und Events

Heidelberg | Flexible Arbeitszeiten (bis 20 Std./Woche)

#oneTeamoneDream – Werde Teil unseres Teams im Heidelberger Schloss

Heidelberger Schloss erwartet dich kein gewöhnlicher Arbeitsplatz, sondern ein einzigartiger Ort voller Geschichte, Leidenschaft und Teamgeist.
Unsere Crew ist jung, bunt gemischt und steht für Zusammenhalt – ob im Fine Dining, im Bistro, bei Banketts oder großen Events.

Aufgaben

• Unterstützung bei der Betreuung und Weiterentwicklung unserer Social-Media-Kanäle (Instagram, Facebook, TikTok, ggf. LinkedIn)
• Planung, Erstellung und Veröffentlichung von Content (Posts, Stories, Reels, kurze Videos)
• Nutzung von Meta Business Suitefür Scheduling, Planung und Performance-Tracking
• Mitwirkung bei Google-Relevanten Kanälen (Google Unternehmensprofil, ggf. Google Ads Basics)
• Einsatz von KI-Toolsfür Content-Ideen, Texterstellung, Bildbearbeitung und Analyse
• Community Management: Antworten auf Kommentare und Nachrichten, Interaktion mit Gästen
• Unterstützung bei der Online-Begleitung von Events, Banketten und saisonalen Aktionen
• Mitwirkung bei der Auswertung von Kennzahlen und Optimierung von Reichweite und Engagement

Qualifikation

• Du bist aktuell an einer Uni oder Hochschule eingeschrieben und studierst Social Media Marketing (oder ein verwandtes Fach wie Digital Marketing, Online Marketing, Kommunikationsmanagement).
• Sicherer Umgang mit Social Media(Instagram, Facebook, TikTok, ggf. LinkedIn) im privaten und/oder beruflichen Kontext.
• Erste Erfahrung mit Meta Business Suite (Planung, Scheduling, Reports) ist wünschenswert.
• Grundkenntnisse im Umgang mit Google-Tools (Google Unternehmensprofil, ggf. Google Ads Basics, Analytics) sind von Vorteil.
• Interesse oder erste Erfahrungen im Einsatz von KI-Tools für Marketing, Content und Datenanalyse.
• Kreatives Gespür für Bilder, Texte, Videos und Trends in der Gastronomie- und Eventbranche.
• Eigenständige, zuverlässige und strukturierte Arbeitsweise.
• Gute Deutschkenntnisse in Wort und Schrift.Teamfähig, kommunikativ und kontaktfreudig

Benefits

• 20 Stunden pro Woche, flexible Einteilung innerhalb der Geschäftszeiten (auch je nach Vorlesungsplan).
• Arbeiten in einzigartigem Ambiente – mitten im Heidelberger Schloss.
• Ein herzliches, junges Team (#oneTeamoneDream).
• Faire Vergütung & praktische Berufserfahrung im Social-Media-Marketing.
• Abwechslungsreiche Einsätze und flexible Schichtplanung (ideal neben Studium).
• Home-Office-Anteile für Planung, Content-Erstellung und KI-gestützte Prozesse.
• Einblick in Gastronomie- und Event-Marketing auf höchstem Niveau.
• Verständnis für Prüfungsphasen und deine Verfügbarkeiten

Wir freuen uns auf deine Bewerbung!

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Position Details

• Job Title: Werkstudent als Social Media Manager (m/w/d) (bis 20 Std./Woche)
• Company / Organisation: Heidelberger Schloss Restaurants & Events GmbH & Co. KG
• Location: Heidelberg
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid - Heidelberg

About This Opportunity

This full-time opportunity at Heidelberger Schloss Restaurants & Events GmbH & Co. KG is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Heidelberg and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Heidelberg, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Werkstudent als Social Media Manager (m/w/d) (bis 20 Std./Woche) role offers the platform to apply your expertise in a real-world, results-oriented environment. Heidelberger Schloss Restaurants & Events GmbH & Co. KG is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Heidelberger Schloss Restaurants & Events GmbH & Co. KG is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Werkstudent als Social Media Manager (m/w/d) (bis 20 Std./Woche) position at Heidelberger Schloss Restaurants & Events GmbH & Co. KG will typically demonstrate the following core competencies:

• Domain expertise - a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability - the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills - clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management - strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration - a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability - the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Werkstudent als Social Media Manager (m/w/d) (bis 20 Std./Woche) position at Heidelberger Schloss Restaurants & Events GmbH & Co. KG, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Heidelberger Schloss Restaurants & Events GmbH & Co. KG is looking for in a Werkstudent als Social Media Manager (m/w/d) (bis 20 Std./Woche).

All applications for this role are processed directly by Heidelberger Schloss Restaurants & Events GmbH & Co. KG. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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