Senior Product Marketing Manager / Growth Hacker (m/w/d)

We are Whow Games — and you can become part of it!

We are a team of more than 50 people from a wide range of nationalities: passionate gamers, experienced game developers, and marketing professionals dedicated to the planning, development, publishing, and distribution of engaging products. We love what we do — and that’s what makes us successful.

As part of our team at our headquarters in Hamburg, you will work every day on outstanding products and player experiences, while continuously growing both personally and professionally. Join our exceptional team, work with the latest hardware, benefit from a variety of partnerships, and shape the Whow journey together with us.

We are looking for a full-time Senior Product Marketing Manager / Growth Hacker (m/w/d) to join our growing team. The ideal candidate combines strategic thinking with hands-on execution, has a strong data-driven mindset, and brings proven experience in scaling mobile products through user acquisition, retention, and monetization initiatives.

Aufgaben

• Develop and execute go-to-market and growth strategies for mobile gaming titles
• Drive user acquisition across key performance marketing channels
• Optimize app store presence and organic growth through ASO initiatives
• Plan and execute retention, CRM, and LiveOps activities to increase engagement and revenue
• Design and run A/B tests and data-driven experiments to improve conversion, monetization, and player retention
• Monitor, analyze, and report on key business and marketing KPIs
• Collaborate closely with Product, Game Design, Data, Creative, and CRM teams
• Stay informed on market trends, competitor activities, and developments within the mobile gaming industry

Qualifikation

• 5+ years of experience in Product Marketing, Performance Marketing, or Growth Marketing, ideally within mobile gaming or a comparable digital business
• Proven track record of scaling digital products and driving user growth through performance marketing
• Strong hands-on experience with platforms such as Meta, Google, and TikTok
• Solid understanding of mobile measurement, attribution, and app marketing tools
• Experience with App Store Optimization (ASO) and data-driven growth strategies
• Strong analytical mindset with experience in KPI analysis, experimentation, and reporting
• Good understanding of product development, user behavior, and monetization models
• Excellent written and spoken English communication skills

Nice to Have

• Experience in Social Casino, Gaming, or Free-to-Play environments
• Familiarity with CRM and LiveOps platforms
• Experience leading or mentoring marketing team members
• Knowledge of SQL, Amplitude, Mixpanel, Looker, or Tableau

Benefits

• You benefit from a professional team with many years of experience in the industry
• A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas
• Flexible working hours and the option to work remotely (with an expectation of being in the office two days per week)
• Regular company events
• Fruit, drinks, and meal allowances
• Subsidy for the Germany Ticket
• Option for a Wellpass membership

Would you like to join us on the Whow journey?
We look forward to receiving your application!

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Position Details

• Job Title: Senior Product Marketing Manager / Growth Hacker (m/w/d)
• Company / Organisation: Whow Games GmbH
• Location: Hamburg
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid - Hamburg

About This Opportunity

This full-time opportunity at Whow Games GmbH is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Hamburg and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Hamburg, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Senior Product Marketing Manager / Growth Hacker (m/w/d) role offers the platform to apply your expertise in a real-world, results-oriented environment. Whow Games GmbH is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Whow Games GmbH is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Senior Product Marketing Manager / Growth Hacker (m/w/d) position at Whow Games GmbH will typically demonstrate the following core competencies:

• Domain expertise - a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability - the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills - clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management - strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration - a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability - the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Senior Product Marketing Manager / Growth Hacker (m/w/d) position at Whow Games GmbH, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Whow Games GmbH is looking for in a Senior Product Marketing Manager / Growth Hacker (m/w/d).

All applications for this role are processed directly by Whow Games GmbH. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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