Praktikant:in Social Media - Sportvermarktung

Du liebst Sport und Social Media ist dein Spielfeld?

Mit OTC bauen eine Vermarktungsagentur auf, die sich voll und ganz dem Basketball verschrieben hat – und dafür brauchen wir dich. Als Social Media Intern bist du nicht einfach nur dabei: Du baust mit uns von Grund auf eine Community auf, die den Sport lebt und atmet.

Das hier ist kein Praktikum, in dem du Kaffee holst. Du bekommst echte Verantwortung, gestaltest kreativ mit und siehst direkt, was deine Arbeit bewirkt.

Standort: Remote | Start: Ab sofort | Dauer: 3–6 Monate | Vergütung: Unpaid
Art: Pflichtpraktikum oder freiwilliges Praktikum (bis 3 Monate)

Aufgaben

• Strategie entwickeln: Du konzipierst eine Social-Media-Strategie für Instagram, TikTok & Co. – von der Zielgruppenanalyse bis zum Content-Plan
• Content erstellen: Du produzierst Reels, TikToks, Stories und Posts, die in der Basketball-Community einschlagen
• Community aufbauen: Du interagierst mit Fans, Spieler:innen und Vereinen und baust eine engagierte Followerschaft auf
• Trends erkennen: Du hast den Finger am Puls der Basketball- und Social-Media-Welt und bringst frische Ideen ein
• Performance auswerten: Du trackst KPIs, analysierst was funktioniert und optimierst laufend

Qualifikation

• Du bist Pro in der Content-Erstellung (Reels, Kurzvideos, Grafiken) – auch privat zählt
• Sehr gutes Gespür für Social-Media-Trends, insbesondere auf TikTok und Instagram
• Kreativität, Eigeninitiative und Lust, Dinge von null aufzubauenGrundkenntnisse in Tools wie Canva, CapCut oder vergleichbaren Programmen
• Echte Leidenschaft für Sport (idealerweise Basketball) – ob als Fan, Spieler:in oder beides
• Eingeschrieben an einer Hochschule (bei Pflichtpraktikum) oder verfügbar für bis zu 3 Monate (freiwilliges Praktikum)
• Fließend Deutsch, gutes Englisch ist ein Plus

Benefits

• Startup-Erfahrung von Tag 1 – Kein Konzern-Hamsterrad, sondern echte Gestaltungsfreiheit
• Zugang zur Basketball-Welt – Kontakte zu Spieler:innen, Vereinen und der deutschen Basketball-Szene
• Steile Lernkurve – Direkte Verantwortung für eine Marke im Aufbau
• 100 % Remote – Arbeite von überall aus
• Qualifiziertes Praktikumszeugnis und auf Wunsch Empfehlung auf LinkedIn🤝
• Perspektive – Bei guter Zusammenarbeit besteht die Möglichkeit einer langfristigen Anstellung

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Position Details

• Job Title: Praktikant:in Social Media - Sportvermarktung
• Company / Organisation: Arpel
• Location: Berlin
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid - Berlin

About This Opportunity

This full-time opportunity at Arpel is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Berlin and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Berlin, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Praktikant:in Social Media - Sportvermarktung role offers the platform to apply your expertise in a real-world, results-oriented environment. Arpel is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Arpel is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Praktikant:in Social Media - Sportvermarktung position at Arpel will typically demonstrate the following core competencies:

• Domain expertise - a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability - the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills - clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management - strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration - a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability - the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Praktikant:in Social Media - Sportvermarktung position at Arpel, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Arpel is looking for in a Praktikant:in Social Media - Sportvermarktung.

All applications for this role are processed directly by Arpel. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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