Performance Marketing Manager (Media Buying) (m/w/d)

Du kennst dich mit Meta und Google Ads aus, weißt wie man profitable Kampagnen skaliert – und Vergleichsportale oder Marktplätze sind dir als Geschäftsmodell nicht fremd? Dann könnte das hier genau dein nächster Schritt sein.

Unsere Paid-Kanäle laufen bereits profitabel – jetzt wollen wir skalieren. Dafür suchen wir eine erfahrene Person, die Lust hat, Performance Marketing bei uns auf das nächste Level zu bringen.

Mivodo ist ein Vergleichsportal für Leasing und Auto-Abo Angebote. Wir aggregieren alle relevanten Anbieter in einer Suchmaschine, damit User bei uns die beste monatliche Rate finden.

Aufgaben

• Du übernimmst die operative Steuerung und Optimierung unserer Paid-Kampagnen auf Meta und Google Ads – mit dem klaren Ziel, profitabel zu skalieren.
• Du entwickelst unsere Kampagnenstruktur, Zielgruppen und Bidding-Strategien kontinuierlich weiter.
• Du behältst unsere KPIs im Blick, erstellst regelmäßige Reportings und leitest konkrete Maßnahmen daraus ab.
• Du hast ein gutes Verständnis dafür, wie Conversion Tracking, Pixel und Attribution funktionieren – die technische Implementierung liegt bei unserem Tech-Team, aber du weißt, was du brauchst und kannst es kommunizieren
• .Du entwickelst Ad Creatives – ob Short Videos oder Grafiken – entweder eigenständig oder in enger Zusammenarbeit mit unserem Content-Bereich.
• Du erkennst neue Potenziale, testest neue Formate und Kanäle und bringst eigene Ideen aktiv ein.

Qualifikation

• Nachweisbare Erfahrung im Performance Marketing, insbesondere mit Meta Ads und Google Ads – inkl. sicherem Umgang mit den jeweiligen Dashboards und Tools.
• Idealerweise Erfahrung bei einem Vergleichsportal, Marktplatz oder einem ähnlichen datengetriebenen Geschäftsmodell.
• Solides Verständnis von Conversion Tracking, Pixel-Implementierung und Attribution – du weißt, wie Performance gemessen wird und worauf es dabei ankommt.
• Erfahrung in der Erstellung von Ad Creatives (Short Videos, Grafiken) ist ein echtes Plus.
• Du arbeitest selbstständig, strukturiert und denkst unternehmerisch – du willst Ergebnisse sehen und weißt, wie du dahin kommst.
• Ein echtes Interesse am Automobilmarkt – neue Modelle, aktuelle Trends und Themen rund um Leasing und Auto-Abo machen dich neugierig.
• Sehr gute Deutschkenntnisse in Wort und Schrift.

Der Job ist in Voll- oder Teilzeit möglich.

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Position Details

• Job Title: Performance Marketing Manager (Media Buying) (m/w/d)
• Company / Organisation: Mivodo
• Location: Hamburg
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid — Hamburg

About This Opportunity

This full-time opportunity at Mivodo is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Hamburg and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Hamburg, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Performance Marketing Manager (Media Buying) (m/w/d) role offers the platform to apply your expertise in a real-world, results-oriented environment. Mivodo is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Mivodo is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Performance Marketing Manager (Media Buying) (m/w/d) position at Mivodo will typically demonstrate the following core competencies:

• Domain expertise — a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability — the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills — clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management — strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration — a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability — the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Performance Marketing Manager (Media Buying) (m/w/d) position at Mivodo, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Mivodo is looking for in a Performance Marketing Manager (Media Buying) (m/w/d).

All applications for this role are processed directly by Mivodo. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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