Marketing-Lead (m/w/d) – B2B Marketing & Positionierung

Marketing Lead (B2B / Technical Services)

About DENPAFLUX

DENPAFLUX is building the future of technical consulting and engineering-driven solutions for high-performance industries. We work with complex technologies and demanding applications — and we are now looking for a Marketing Lead who can transform technical excellence into a compelling market presence.

This is a high-impact role with strategic ownership, direct influence on positioning, and the opportunity to shape how DENPAFLUX is perceived in the market.

Your Mission

As Marketing Lead, you will own and drive DENPAFLUX’s overall marketing strategy.

You will bridge the gap between commercial strategy and marketing execution by translating complex technical services and products into clear, effective, and scalable messaging. Working closely with the CCO, you will lead marketing independently, ensuring that all external communication supports pipeline growth, positioning, and business objectives.

This role combines strategic thinking, content leadership, sales enablement, and operational steering.

What You’ll Do

Marketing Strategy & Positioning

• Own and continuously evolve DENPAFLUX’s messaging and positioning framework
• Translate technical services and product offerings into clear, market-facing communication
• Develop channel-specific messaging across website, campaigns, LinkedIn, and sales collateral
• Build targeted marketing approaches for defined industry verticals and ICPs
• Ensure consistent brand and messaging quality across all customer touchpoints

Content & Asset Management

• Audit and optimize the existing marketing asset library
• Decide which materials should be updated, rebuilt, or retired
• Build a scalable content engine that supports lead generation and pipeline growth
• Brief and guide external content collaborators and creative partners

Budget & Channel Ownership

• Own the marketing budget and channel strategy
• Define channel priorities and allocate spend effectively
• Track and optimize ROI based on measurable pipeline contribution

Team Collaboration & Leadership

• Steer priorities and implementation together with the Marketing Operations Coordinator
• Collaborate closely with lead nurturing and SDR functions
• Define outbound messaging frameworks for business development activities
• Ensure all customer-facing materials align with current strategy and positioning

Performance & Reporting

• Measure and report marketing effectiveness across channels and campaigns
• Track campaign engagement, conversion metrics, and pipeline contribution
• Focus on business impact — not vanity metrics

What We’re Looking For

Experience

• Minimum 5 years of experience in B2B marketing
• Ideally within technical services, consulting, engineering, industrial, or technology-driven environments
• Proven experience developing messaging and positioning strategies
• Strong track record translating complex technical offerings into compelling market communication
• Experience owning or defending marketing budgets
• Comfortable working in agile, fast-moving small teams (<50 employees preferred)

Skills

• Strong strategic messaging and positioning capabilities
• Deep understanding of LinkedIn-first B2B content strategy
• Experience creating sales enablement materials that actually support revenue generation
• Strong analytical mindset with experience in marketing performance tracking and attribution
• Excellent written English and German skills (mandatory)

Tools & Systems

• HubSpot (CRM/CMS experience required)
• LinkedIn Campaign Manager or equivalent
• Notion or similar planning/documentation tools
• Basic design literacy (Canva, Figma review, quality control)

Why Join DENPAFLUX?

• High ownership and strategic influence
• Direct collaboration with leadership
• Opportunity to shape a growing technical brand
• Fast-moving environment with real impact
• Freedom to build scalable marketing structures from the ground up

If you enjoy turning complex technical expertise into market momentum and want to build modern B2B marketing in a growing company, we’d love to hear from you.

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Position Details

• Job Title: Marketing-Lead (m/w/d) – B2B Marketing & Positionierung
• Company / Organisation: DENPAFLUX
• Location: Munich
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid - Munich

About This Opportunity

This full-time opportunity at DENPAFLUX is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Munich and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Munich, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Marketing-Lead (m/w/d) – B2B Marketing & Positionierung role offers the platform to apply your expertise in a real-world, results-oriented environment. DENPAFLUX is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, DENPAFLUX is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Marketing-Lead (m/w/d) – B2B Marketing & Positionierung position at DENPAFLUX will typically demonstrate the following core competencies:

• Domain expertise - a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability - the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills - clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management - strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration - a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability - the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Marketing-Lead (m/w/d) – B2B Marketing & Positionierung position at DENPAFLUX, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what DENPAFLUX is looking for in a Marketing-Lead (m/w/d) – B2B Marketing & Positionierung.

All applications for this role are processed directly by DENPAFLUX. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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