Werkstudent Online-Marketing (SEO / Google Ads) (m/w/d)

SEO & SEA verursachen ein kitzeln in dein Fingern? Du wüsstest gern, wie eine Seite ganz oben rankt? Zaubere mit Keywords, Zielgruppen und Metadaten bei Kallinich Media und werde zum SEO-Profi! Als Digitalagentur mit vielfältigen Webseiten und Onlineshops suchen wir eine/n Online-Marketing Werkstudenten/in mit dem Schwerpunkt auf SEO, Google Ads und der Optimierung für KI Suchen.

Aufgaben

• Unterstützung bei der Optimierung und Weiterentwicklung von Kundenwebseiten (Homepages und Onlineshops) in Hinblick auf Sichtbarkeit und Traffic-Steigerung in Suchmaschinen
• Unterstützung bei der Umsetzung aller Onpage und Onsite-SEO-Maßnahmen – Offsite soweit sinnvoll
• Unterstützung bei der Erstellung und Pflege von SEO-relevantem Content
• Durchführung von Keyword-Recherchen und -Analysen
• Durchführung SEO-technischen Analysen von Webseiten, sowie Analyse von Wettbewerbern
• Unterstützung bei der Erstellung und Optimierung von Kampagnen in Google Ads
• Unterstützung bei der Ermittlung und Erschließung neuer Traffic-Potenziale
• Analyse der traffic- und suchmaschinenrelevanten Kennzahlen und Erstellung von Reportings zur Bewertung der SEO-Maßnahmen

Qualifikation

• Du bist gerade im Studium in Medien-/Kommunikationswissenschaften, Medien-/Wirtschaftsinformatik, BWL oder Ähnliches
• Praktische Erfahrungen in der Optimierung und im Umgang mit Content-Management-Systemen (z.B. Typo3 & Wordpress)
• Erste Erfahrungen mit Google Ads und SEO Tools, wie beispielweise der Google Search Console oder Sistrix
• Du denkst kundenorientiert und entfaltest deine beste Leistung im Team
• Du hast eine hohe Online-Affinität und Spaß an der Umsetzung suchmaschinenoptimierter Inhalte
• Du verfügst über gute konzeptionelle und analytische Fähigkeiten sowie Hands-on-Mentalität
• Du arbeitest eigenmotiviert & selbstständig
• Sehr gute Deutschkenntnisse in Wort und Schrift sind für diese Position zwingend erforderlich

Benefits

Was dich erwartet

• Spannende Projekte und Kunden, die wirklich etwas bewegen wollen.
• Ein dynamisches Team, das Ideen lebt.
• Kurze Wege, klare Kommunikation, Verantwortung ab Tag eins.
• Raum für eigene Ideen, Eigenverantwortung und persönliche Entwicklung.
• Faire Vergütung und Wertschätzung für deine Arbeit.
• Homeofficemöglichkeit: ja, aber wir leben von echter Teamkultur in der Agentur
• Auf Wunsch Teilnahme am wöchentlichen Sportprogramm in der Agentur.

Du hast Interesse? Dann bewirb dich gern ganz unkompliziert, denn wir sind es auch.

Ansprechpartnerin für Rückfragen ist für dich unsere Agenturleiterin Anja Werkstätter.

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Position Details

• Job Title: Werkstudent Online-Marketing (SEO / Google Ads) (m/w/d)
• Company / Organisation: Kallinich Media Digital GmbH
• Location: Erfurt
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid — Erfurt

About This Opportunity

This full-time opportunity at Kallinich Media Digital GmbH is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Erfurt and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Erfurt, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Werkstudent Online-Marketing (SEO / Google Ads) (m/w/d) role offers the platform to apply your expertise in a real-world, results-oriented environment. Kallinich Media Digital GmbH is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Kallinich Media Digital GmbH is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Werkstudent Online-Marketing (SEO / Google Ads) (m/w/d) position at Kallinich Media Digital GmbH will typically demonstrate the following core competencies:

• Domain expertise — a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability — the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills — clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management — strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration — a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability — the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Werkstudent Online-Marketing (SEO / Google Ads) (m/w/d) position at Kallinich Media Digital GmbH, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Kallinich Media Digital GmbH is looking for in a Werkstudent Online-Marketing (SEO / Google Ads) (m/w/d).

All applications for this role are processed directly by Kallinich Media Digital GmbH. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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