Senior Creative Strategist - all genders

join the team

Als Senior Creative Strategist bei Adbaker entwickelst du Creative Strategien für Direct Response Werbeanzeigen. Du gibst die Richtung vor, welche Ideen wir für unsere Kunden umsetzen, und führst das Creative Team vom ersten Konzept bis zum fertigen Output.

Das Wichtige dabei: Du denkst nicht nur vom Naheliegendsten aus, sondern bist auch mutig genug, Konzepte umzusetzen, die für andere zu komplex erscheinen. Du vereinst Kreativität mit einem pragmatischen Performance-Ansatz.

der task

#1 Creative Strategy & Konzeptentwicklung

• Entwicklung von performance-orientierten Ad-Konzepten
• Ableitung von Storylines, Hooks und Messaging basierend auf Zielgruppe, Produkt und Daten
• Entwicklung von Creative-Ansätzen entlang des Funnels (Awareness, Consideration, Conversion)
• Generierung von neuen, testbaren Ad-Ideen mit klarer Hypothese

#2 Performance Marketing

• Enge Zusammenarbeit mit Performance Marketing zur Ableitung von Creatives aus Daten (KPIs, Learnings, Tests)
• Verständnis und Anwendung von Ad-Formaten, Plattformlogiken und Best Practices
• Kontinuierliche Iteration und Optimierung von Creatives auf Basis von Performance-Daten

#3 Briefing & Strukturarbeit

• Übersetzung von Konzeptideen in konkrete, umsetzbare Creative Briefings
• Klare Definition von: Hook, Storyline, Key Message, Szenen, Formaten & Plattformen - du lieferst das "Was" & das "Wie" führt unser Creative Team aus
• Sicherstellung, dass Produktionen effizient und zielgerichtet umgesetzt werden können

#4 Shootingplanung & Produktionsvorbereitung

• Planung und Strukturierung von Shootings auf Basis der entwickelten Konzepte
• Abstimmung mit Produktion/Creator/Team zu: Szenenplanung, benötigten Assets, Timings & Prioritäten
• Sicherstellung, dass alle benötigten Creatives für Tests produziert werden

you

• Du kennst dich im Performance Marketing Game aus: du bringst das Know-how mit, um verschiedene Ad Formate zu entwickeln, die nicht nur gut aussehen, sondern performen
• Du hast bereits Creative Strategien für unterschiedliche Kunden (idealerweise eCom Brands) entwickelt und gemeinsam mit dem Creative Team umgesetzt
• Du bist Creative Stratege durch und durch: du hast aktuelle Trends und Entwicklungen im Blick und kannst deine Visionen in klare Briefings übersetzen
• Du hast bereits in einer Agentur gearbeitet und hast hier eng mit einem Creative Team bestehend aus Art Director, Creative Designer und Video Editor gearbeitet
• Du hast mind. fünf Jahre Berufserfahrung im Performance Marketing oder Creative Strategy
• Du arbeitest strategisch, strukturiert und lösungsorientiert - durch deine Hands-on-Mentalität machst du das Unmöglich in unseren Shootings möglich
• Du kannst mindestens drei Tage pro Woche aus unserem Office in Hürth arbeiten

das erwartet dich

• ein anspruchsvolles, dynamisches und herausforderndes Arbeitsumfeld in einer der führenden Performance Marketing Agenturen im deutschsprachigen Raum
• Zusammenarbeit mit spannenden Brands wie Intersport, Ravensburger, Verivox, Cewe Fotobuch u.v.m.
• Top ausgestattetes Studio (Creative Loft) mit Kameras, Zubehör, Sound, Beleuchtung für Shootings und Produktionen
• Dynamisches Team mit starker Hands On Mentalität und eigeninitiativer Arbeit
• 450 qm2 Loftbüro, eine lockere Arbeitsatmosphäre und die coolsten monatlichen Teamevents
• Technische Ausstattung mit den neuesten Apple Produkten
• 30 Tage Urlaub
• Mobility und Sports: KVB JobTicket, Urban Sports Club Mitgliedschaft, Bikes, Fitness Studio
• Feel Good: Warmes Mittagessen, Healthy Snack Bar, Free Drinks & ADBAKER Kaffee, Gaming Ecke

dein Ansprechpartner

Lukas Hildebrandt
Business Operations Lead

Find Jobs in Germany on Arbeitnow

Position Details

• Job Title: Senior Creative Strategist - all genders
• Company / Organisation: ADBAKER
• Location: Cologne
• Employment Type: Full-time
• Field / Industry: Design & Creative
• Work Arrangement: On-site or hybrid — Cologne

About This Opportunity

This full-time opportunity at ADBAKER is an excellent opening for experienced professionals in the field of design and user experience. The role is structured around an on-site or hybrid environment based in Cologne and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Cologne, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in design and user experience or a highly skilled professional looking for your next challenge, this Senior Creative Strategist - all genders role offers the platform to apply your expertise in a real-world, results-oriented environment. ADBAKER is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in design and user experience and a demonstrable track record of delivering high-quality results. You should possess a strong visual sensibility, creativity, and the ability to translate complex ideas into clear, intuitive designs. Experience working with industry-standard design tools, prototyping software, and collaborative design platforms will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, ADBAKER is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to create compelling and user-centred design experiences that delight customers, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Senior Creative Strategist - all genders position at ADBAKER will typically demonstrate the following core competencies:

• Domain expertise — a strong foundation of knowledge and hands-on experience in design and user experience
• Problem-solving ability — the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills — clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management — strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration — a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability — the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Senior Creative Strategist - all genders position at ADBAKER, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in design and user experience. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what ADBAKER is looking for in a Senior Creative Strategist - all genders.

All applications for this role are processed directly by ADBAKER. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

About Career Nest

Career Nest is a global job aggregation platform connecting professionals with thousands of opportunities across every major industry — from technology and marketing to finance, design, data science, healthcare, NGO, engineering, and beyond. Our platform aggregates live job listings from verified employers, leading job boards, and trusted staffing platforms worldwide.

We publish thousands of new roles every day from sources across 190+ countries. Whether you are looking for a fully remote role, a hybrid position, or an on-site opportunity in a specific city, Career Nest makes it easy to search, filter, save, and apply to the roles that match your experience and ambitions — all in one place, completely free for job seekers.

Every listing on Career Nest is reviewed for accuracy and relevance before being published. We are committed to providing job seekers with the most up-to-date, trustworthy job listings available. Explore thousands more opportunities across all categories at careernest.cloud.