Praktikum im Bereich Performance Marketing (m/w/d)

Du willst nicht nur Kaffee kochen, sondern echte Marketing-Kampagnen steuern? Du liebst Zahlen, kreative Inhalte und möchtest in einem der spannendsten B2B-IoT-Unternehmen durchstarten? Dann bist du bei uns genau richtig!

Über Packwise
Packwise, das sind wir: ein 2017 gegründetes Technologie-Unternehmen aus Dresden. Mit unserer Industrial IoT-Lösung sind wir der führende Anbieter von Tracking-Lösungen für Flüssigkeitsbehälter in der Prozessindustrie. Durch die Erhöhung der Lieferkettentransparenz profitieren unsere Kunden in der Chemie- und Lebensmittelindustrie von automatisierten Prozessen, einem erhöhten Servicelevel für ihre Kunden und einer nachhaltigeren Containerlogistik.

Aufgaben

Das ist dein Teil der Story – du…

• trackst unsere Marketingmaßnahmen und Online-Sales-Funnel Aktivitäten
• entwickelst Marketingkampagnen und Taktiken zur Online Lead-Generierung
• erstellst, pflegst und baust Automatismen zur Marketing-Automation in Hubspot auf
• bist verantwortlich für die zahlengetriebene Optimierung unserer Website sowie von Anzeigen und Kampagnen
• erarbeitest und erstellst eigenständig Marketing-Content für verschiedene Kanäle (wie bspw. Website, Blog, Social Media)
• beobachtest den Markt hinsichtlich neuer Marketing-Formate und reicherst dir stetig neues Wissen rund um das Thema Online-Marketing an

Qualifikation

Was du in unser Team einbringst – du…

• studierst derzeit im Bereich Marketing, Design, BWL o.ä.
• suchst ein Pflichtpraktikum für dein Studium
• verfügst über sehr gute Deutsch- und Englischkenntnisse
• hast Erfahrung mit Marketing- und Video-Tools (Hubspot, Adobe Creative Cloud, Canva)
• hast bereits erste Berufserfahrung in Form von Praktika und/oder Werkstudententätigkeiten

Benefits

Was wir dir bieten

Flexibilität – Flexible Arbeitszeiten und die Möglichkeit zu Home Office

Einer für alle, alle für einen – Flache Hierarchie mit stetigem Support

Du entscheidest, wo es lang geht – Die Möglichkeit, dich und deine Ideen einzubringen

Fair Play – Faire Vergütung in einem nachhaltigen Unternehmen

Work hard, play hard – Wir treffen uns regelmäßig zum Afterwork

Get involved – Du bekommst einen Einblick in alle Arbeitsbereiche

Stay comfortable – Täglich frisches Obst und kühle Getränke

Wir freuen uns über deine Bewerbung!

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Position Details

• Job Title: Praktikum im Bereich Performance Marketing (m/w/d)
• Company / Organisation: Packwise GmbH
• Location: Dresden
• Employment Type: Full-time
• Field / Industry: Marketing
• Work Arrangement: On-site or hybrid — Dresden

About This Opportunity

This full-time opportunity at Packwise GmbH is an excellent opening for experienced professionals in the field of marketing and digital growth. The role is structured around an on-site or hybrid environment based in Dresden and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Dresden, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in marketing and digital growth or a highly skilled professional looking for your next challenge, this Praktikum im Bereich Performance Marketing (m/w/d) role offers the platform to apply your expertise in a real-world, results-oriented environment. Packwise GmbH is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in marketing and digital growth and a demonstrable track record of delivering high-quality results. You should possess strategic thinking, creativity, data literacy, and strong written communication. Experience working with marketing platforms, analytics tools, content management systems, and campaign management software will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Packwise GmbH is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to drive brand awareness, audience growth, and measurable business results, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the Praktikum im Bereich Performance Marketing (m/w/d) position at Packwise GmbH will typically demonstrate the following core competencies:

• Domain expertise — a strong foundation of knowledge and hands-on experience in marketing and digital growth
• Problem-solving ability — the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills — clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management — strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration — a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability — the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this Praktikum im Bereich Performance Marketing (m/w/d) position at Packwise GmbH, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in marketing and digital growth. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Packwise GmbH is looking for in a Praktikum im Bereich Performance Marketing (m/w/d).

All applications for this role are processed directly by Packwise GmbH. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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