https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role

Headquarters: London, United Kingdom
URL: https://howtoacademy.com/

The Opportunity

How To Academy is seeking a highly analytical and strategic Paid Social & Digital Advertising Manager to lead paid social campaign planning and execution across our U.S. events program.

This is a contract/retainer role for a specialist who understands how to scale audience acquisition through paid media while maintaining a premium cultural brand. You will oversee paid social strategy and execution across multiple campaigns and markets, working closely with our U.S. programming and marketing teams to drive ticket sales, audience growth, and brand awareness.

We are looking for someone who combines agency-level rigour with entrepreneurial agility: data-driven, highly responsive, and capable of managing multiple campaigns across different cities and talent profiles simultaneously.

Key Responsibilities

Paid Social Strategy & Planning

• Develop and execute paid social strategies across Meta (Facebook & Instagram) and other relevant platforms (e.g. YouTube, TikTok, Pinterest where appropriate).
• Build full-funnel campaign structures designed reminding conversion across awareness, consideration, and ticket-purchase stages.
• Align paid social activity with broader marketing efforts including email, partnerships, PR, and organic social.
• Advise on budget allocation by market, talent profile, and sales trajectory.
• Identify audience growth opportunities across key U.S. cities and touring markets.

Campaign Execution & Management

• Lead day-to-day management of paid social campaigns across multiple live events.
• Create and test ad variations (copy, creative, audience targeting, placements).
• Monitor performance daily and optimize for conversion, cost efficiency, and scale.
• Manage retargeting, lookalike audiences, and pixel tracking to improve performance.
• Ensure all campaigns are aligned with ticket on-sale timelines and sales pacing.

Data, Insights & Reporting

• Conduct audits of campaign performance and recommend improvements.
• Provide clear, actionable weekly reporting on:
• Spend vs revenue
• Cost per conversion
• Audience performance
• Market comparisons
• Use data to inform creative direction, targeting strategy, and budget decisions.
• Advise on website and funnel optimization to ensure campaigns are “ad-ready” and conversion-focused.

Collaboration & Advisory

• Work closely with U.S. leadership, producers, and designers to align marketing with commercial goals.
• Advise on creative best practices for paid social assets.
• Recommend testing strategies and new platform opportunities.
• Provide occasional strategic audits or campaign deep dives as required.

Who You Are

You are a paid social specialist with strong strategic instincts and deep platform knowledge. You understand performance marketing within a premium brand context and can balance data, creative, and audience insight to drive results.

Essential Skills & Experience

• Proven experience managing paid social campaigns with measurable ROI.
• Strong expertise in Meta Ads Manager and conversion-driven campaign structures.
• Experience scaling campaigns across multiple markets simultaneously.
• Highly analytical with strong reporting and optimization skills.
• Ability to interpret performance data and translate into actionable strategy.
• Excellent communication and responsiveness in a remote working environment.
• Experience working independently on a contract/retainer basis.

Nice to Have

• Experience marketing live events, tours, cultural programming, or ticketed experiences.
• Familiarity with U.S. cultural, literary, or media audiences.
• Experience integrating paid social with email and broader digital marketing.
• Understanding of premium brand positioning and audience targeting.

Scope & Structure

• Contract/retainer role (hours and scope scalable based on campaign volume).
• Fully remote.
• Monthly retainer or project-based structure depending on experience and availability.
• Immediate start preferred as U.S. programming continues to expand.

Reporting Line

This role will report into the Head of Marketing, Fane Group, and work closely with How To Academy’s U.S. leadership, producers, and creative teams.

How to Apply

Please send a short introduction, relevant experience, and examples of campaigns you’ve managed (particularly conversion-driven campaigns) to: jobs@howtoacademy.com

To apply: https://weworkremotely.com/remote-jobs/https-howtoacademy-com-paid-social-digital-advertising-manager-u-s-contract-retainer-role

Position Details

• Job Title: https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role
• Company / Organisation: We Work Remotely
• Location: Worldwide / Remote
• Employment Type: Contract
• Field / Industry: Software Development
• Work Arrangement: Remote — open to candidates worldwide

About This Opportunity

This contract opportunity at We Work Remotely is an excellent opening for experienced professionals in the field of software engineering and technology. The role is structured around a fully remote setup — offering you the freedom to work from any location in the world and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

As a remote-first position, this role welcomes qualified candidates from across the globe. You will be expected to manage your schedule independently, communicate proactively, and deliver results consistently — hallmarks of a high-performing remote professional.

Whether you are an established practitioner in software engineering and technology or a highly skilled professional looking for your next challenge, this https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role role offers the platform to apply your expertise in a real-world, results-oriented environment. We Work Remotely is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in software engineering and technology and a demonstrable track record of delivering high-quality results. You should possess analytical thinking, attention to technical detail, and a methodical approach to problem-solving. Experience working with modern development tools, version control systems, and cloud platforms will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, We Work Remotely is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to build reliable, scalable, and high-performing digital products, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role position at We Work Remotely will typically demonstrate the following core competencies:

• Domain expertise — a strong foundation of knowledge and hands-on experience in software engineering and technology
• Problem-solving ability — the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills — clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management — strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration — a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability — the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role position at We Work Remotely, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in software engineering and technology. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what We Work Remotely is looking for in a https://howtoacademy.com/: PAID SOCIAL & DIGITAL ADVERTISING MANAGER (U.S.) Contract / Retainer Role.

All applications for this role are processed directly by We Work Remotely. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

About Career Nest

Career Nest is a global job aggregation platform connecting professionals with thousands of opportunities across every major industry — from technology and marketing to finance, design, data science, healthcare, NGO, engineering, and beyond. Our platform aggregates live job listings from verified employers, leading job boards, and trusted staffing platforms worldwide.

We publish thousands of new roles every day from sources across 190+ countries. Whether you are looking for a fully remote role, a hybrid position, or an on-site opportunity in a specific city, Career Nest makes it easy to search, filter, save, and apply to the roles that match your experience and ambitions — all in one place, completely free for job seekers.

Every listing on Career Nest is reviewed for accuracy and relevance before being published. We are committed to providing job seekers with the most up-to-date, trustworthy job listings available. Explore thousands more opportunities across all categories at careernest.cloud.