CRM Manager (m/w/d)

Du brennst für Retention und glaubst daran, dass Bestandskunden der größte Wachstumshebel im D2C sind?

Als CRM Manager (m/w/d) baust du unseren kompletten Retention-Bereich strategisch aus. Du entwickelst Flow-Architekturen, Segmentierungs-Strategien und neue Kanäle wie WhatsApp-Marketing und sorgst dafür, dass CRM einer unserer profitabelsten Wachstumshebel wird.

Wir sind ein junges und schnell wachsendes E-Commerce Scale Up mit Sitz in der Speicherstadt Hamburg. Unsere Mission ist es, Kinder mit innovativen Produkten für das lebenslange Lernen zu begeistern und das Leben von Millionen Familien liebevoller und bunter zu gestalten.

Bewirb dich jetzt und gestalte aktiv die Zukunft eines dynamischen Unternehmens mit!

Aufgaben

• CRM-Strategie: Du entwickelst und steuerst unsere komplette CRM- und Retention-Strategie eigenständig.
• Klaviyo Flows: Du konzipierst und baust alle relevanten Flows auf, von Welcome über Abandoned Cart bis Winback.
• Segmentierung: Du entwickelst eine datengetriebene Segmentierungs-Logik nach Lifecycle, Value und Verhalten.
• WhatsApp-Marketing: Du baust WhatsApp als zweiten Retention-Kanal von Grund auf auf.
• Performance & Testing: Du steuerst den Kanal über KPIs wie Revenue per Recipient und entwickelst eine strukturierte A/B-Test-Roadmap.

Qualifikation

• Du hast mindestens 3+ Jahre Berufserfahrung im CRM- oder E-Mail-Marketing, davon mindestens 2 Jahre in einem D2C E-Commerce Unternehmen.
• Du hast bereits eigenständig komplette Flow-Architekturen in Klaviyo aufgebaut oder substantiell skaliert.
• Du denkst strategisch in Lifecycle-Stages, Segmenten und Customer Journeys.
• Du hast ein gutes Copywriting-Auge und kannst Texte strategisch briefen und reviewen.
• Du arbeitest datengetrieben und triffst Entscheidungen auf Basis von Tests und KPIs.
• Du sprichst und schreibst Deutsch und Englisch verhandlungssicher.

Benefits

• Attraktive Vergütung & echte Aufstiegschancen – Leistung wird gesehen und außergewöhnlicher Einsatz auch außergewöhnlich belohnt.
• Karriere ohne Politik & Hierarchien – Kein langes Warten auf Beförderungen – wenn du wächst, wächst die Verantwortung mit dir.
• Flexibles Arbeiten, das zu dir passt – Remote, hybrid oder im Office – du entscheidest.
• Teamreisen & coole Offsites – Team-Events, Workations & eine Kultur, in der Leistung und Spaß zusammenpassen.
• Modernste Ausstattung – MacBook, höhenverstellbarer Schreibtisch & alles, was du für Höchstleistung brauchst.
• Modernes Office in der Speicherstadt Hamburg – Ein inspirierender Arbeitsplatz mit Blick auf die Elbphilharmonie im Herzen der Stadt.

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Position Details

• Job Title: CRM Manager (m/w/d)
• Company / Organisation: Edubini GmbH
• Location: Hamburg
• Employment Type: Full-time
• Field / Industry: Software Development
• Work Arrangement: On-site or hybrid - Hamburg

About This Opportunity

This full-time opportunity at Edubini GmbH is an excellent opening for experienced professionals in the field of software engineering and technology. The role is structured around an on-site or hybrid environment based in Hamburg and is designed for candidates who are ready to make a meaningful contribution from the moment they join.

Based in Hamburg, this role offers the opportunity to collaborate closely with a local team in a structured professional environment. Candidates currently based in the area or open to relocation are strongly encouraged to apply.

Whether you are an established practitioner in software engineering and technology or a highly skilled professional looking for your next challenge, this CRM Manager (m/w/d) role offers the platform to apply your expertise in a real-world, results-oriented environment. Edubini GmbH is looking for a candidate who can hit the ground running and add genuine value to the team.

Who Should Apply

This role is ideal for candidates who have a solid background in software engineering and technology and a demonstrable track record of delivering high-quality results. You should possess analytical thinking, attention to technical detail, and a methodical approach to problem-solving. Experience working with modern development tools, version control systems, and cloud platforms will be an advantage, though a commitment to continuous learning and professional development is equally valued.

Beyond technical or domain expertise, Edubini GmbH is looking for someone who communicates clearly, collaborates effectively with colleagues and stakeholders, and takes ownership of their work from start to finish. If you thrive in a professional environment and are passionate about the opportunity to build reliable, scalable, and high-performing digital products, we encourage you to apply.

Key Competencies for This Role

Successful candidates for the CRM Manager (m/w/d) position at Edubini GmbH will typically demonstrate the following core competencies:

• Domain expertise - a strong foundation of knowledge and hands-on experience in software engineering and technology
• Problem-solving ability - the capacity to identify challenges, think critically, and implement practical solutions efficiently
• Communication skills - clear and professional communication with colleagues, stakeholders, and partners at all levels
• Self-management - strong time management and the ability to prioritise a varied workload while meeting deadlines
• Team collaboration - a collaborative and supportive approach to working alongside colleagues across departments or locations
• Adaptability - the ability to respond positively to change and thrive in a dynamic, evolving work environment

How to Apply

To apply for this CRM Manager (m/w/d) position at Edubini GmbH, click the "Apply Now" button on this page. You will be taken directly to the official application page where you can complete and submit your application.

Before applying, please ensure that your CV or résumé is fully up to date and clearly highlights your experience and accomplishments in software engineering and technology. If a cover letter is included or requested, tailor it specifically to this role and explain how your background, skills, and goals align with what Edubini GmbH is looking for in a CRM Manager (m/w/d).

All applications for this role are processed directly by Edubini GmbH. Career Nest facilitates the job discovery process and does not pre-screen or forward applications on behalf of employers. There are no fees for job seekers at any stage of the application process.

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